Online Mass Customization and the Customer Experience

Arnold Kamis, Marios Koufaris, Tziporah Stern. Online Mass Customization and the Customer Experience. In 10th Americas Conference on Information Systems, AMCIS 2004, New York, NY, USA, August 6-8, 2004. pages 481, Association for Information Systems, 2004. [doi]

@inproceedings{KamisKS04,
  title = {Online Mass Customization and the Customer Experience},
  author = {Arnold Kamis and Marios Koufaris and Tziporah Stern},
  year = {2004},
  url = {http://aisel.aisnet.org/amcis2004/481},
  researchr = {https://researchr.org/publication/KamisKS04},
  cites = {0},
  citedby = {0},
  pages = {481},
  booktitle = {10th Americas Conference on Information Systems, AMCIS 2004, New York, NY, USA, August 6-8, 2004},
  publisher = {Association for Information Systems},
}