A Nash bargaining approach to retention enhancing bid optimization in sponsored search auctions with discrete bids - researchr publication authors

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Ramakrishnan Kannan, Dinesh Garg, Karthik Subbian, Yadati Narahari. A Nash bargaining approach to retention enhancing bid optimization in sponsored search auctions with discrete bids. In 2008 IEEE International Conference on Automation Science and Engineering, IEEE CASE 2008, Washington, DC, USA, August 23-26, 2008. pages 1007-1012, IEEE, 2008. [doi]

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