Maurits Kaptein, Petri Parvinen. Advancing E-Commerce Personalization: Process Framework and Case Study. Int. J. Electronic Commerce, 19(3):7-33, 2015. [doi]
@article{KapteinP15,
title = {Advancing E-Commerce Personalization: Process Framework and Case Study},
author = {Maurits Kaptein and Petri Parvinen},
year = {2015},
doi = {10.1080/10864415.2015.1000216},
url = {http://dx.doi.org/10.1080/10864415.2015.1000216},
researchr = {https://researchr.org/publication/KapteinP15},
cites = {0},
citedby = {0},
journal = {Int. J. Electronic Commerce},
volume = {19},
number = {3},
pages = {7-33},
}