Effectiveness of retail joint promotions under different channel structures

Salma Karray. Effectiveness of retail joint promotions under different channel structures. European Journal of Operational Research, 210(3):745-751, 2011. [doi]

@article{Karray11-0,
  title = {Effectiveness of retail joint promotions under different channel structures},
  author = {Salma Karray},
  year = {2011},
  doi = {10.1016/j.ejor.2010.10.025},
  url = {http://dx.doi.org/10.1016/j.ejor.2010.10.025},
  researchr = {https://researchr.org/publication/Karray11-0},
  cites = {0},
  citedby = {0},
  journal = {European Journal of Operational Research},
  volume = {210},
  number = {3},
  pages = {745-751},
}