Salma Karray. Modeling brand advertising with heterogeneous consumer response: channel implications. Annals OR, 233(1):181-199, 2015. [doi]
@article{Karray15,
title = {Modeling brand advertising with heterogeneous consumer response: channel implications},
author = {Salma Karray},
year = {2015},
doi = {10.1007/s10479-014-1656-9},
url = {http://dx.doi.org/10.1007/s10479-014-1656-9},
researchr = {https://researchr.org/publication/Karray15},
cites = {0},
citedby = {0},
journal = {Annals OR},
volume = {233},
number = {1},
pages = {181-199},
}