Salma Karray, Guiomar Martín-Herrán. A dynamic model for advertising and pricing competition between national and store brands. European Journal of Operational Research, 193(2):451-467, 2009. [doi]
@article{KarrayM09,
title = {A dynamic model for advertising and pricing competition between national and store brands},
author = {Salma Karray and Guiomar Martín-Herrán},
year = {2009},
doi = {10.1016/j.ejor.2007.11.043},
url = {http://dx.doi.org/10.1016/j.ejor.2007.11.043},
researchr = {https://researchr.org/publication/KarrayM09},
cites = {0},
citedby = {0},
journal = {European Journal of Operational Research},
volume = {193},
number = {2},
pages = {451-467},
}