Salma Karray, Georges Zaccour. Effectiveness of COOP Advertising Programs in Competitive Distribution Channels. IGTR, 9(2):151-167, 2007. [doi]
@article{KarrayZ07,
title = {Effectiveness of COOP Advertising Programs in Competitive Distribution Channels},
author = {Salma Karray and Georges Zaccour},
year = {2007},
doi = {10.1142/S0219198907001333},
url = {http://dx.doi.org/10.1142/S0219198907001333},
researchr = {https://researchr.org/publication/KarrayZ07},
cites = {0},
citedby = {0},
journal = {IGTR},
volume = {9},
number = {2},
pages = {151-167},
}