The importance of identification for the acceptance of consumer electronics on the example of the Wii

Michaela Kauer, Heike Theuerling, Ralph Bruder. The importance of identification for the acceptance of consumer electronics on the example of the Wii. Behaviour & IT, 32(4):344-358, 2013. [doi]

Authors

Michaela Kauer

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Heike Theuerling

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Ralph Bruder

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