Arshia Kaul, Sugandha Aggarwal, Mohan Krishnamoorthy, P. C. Jha. Multi-period media planning for multi-products incorporating segment specific and mass media. Annals OR, 269(1-2):317-359, 2018. [doi]
@article{KaulAKJ18,
title = {Multi-period media planning for multi-products incorporating segment specific and mass media},
author = {Arshia Kaul and Sugandha Aggarwal and Mohan Krishnamoorthy and P. C. Jha},
year = {2018},
doi = {10.1007/s10479-018-2771-9},
url = {https://doi.org/10.1007/s10479-018-2771-9},
researchr = {https://researchr.org/publication/KaulAKJ18},
cites = {0},
citedby = {0},
journal = {Annals OR},
volume = {269},
number = {1-2},
pages = {317-359},
}