Efficiency, effectiveness and productivity of marketing in services

Hean Tat Keh, Singfat Chu, Jiye Xu. Efficiency, effectiveness and productivity of marketing in services. European Journal of Operational Research, 170(1):265-276, 2006. [doi]

Authors

Hean Tat Keh

This author has not been identified. Look up 'Hean Tat Keh' in Google

Singfat Chu

This author has not been identified. Look up 'Singfat Chu' in Google

Jiye Xu

This author has not been identified. Look up 'Jiye Xu' in Google