Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker. Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media. Online Information Review, 41(7):905-920, 2017. [doi]
@article{KeyzerDP17,
title = {Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media},
author = {Freya De Keyzer and Nathalie Dens and Patrick De Pelsmacker},
year = {2017},
doi = {10.1108/OIR-08-2016-0219},
url = {https://doi.org/10.1108/OIR-08-2016-0219},
researchr = {https://researchr.org/publication/KeyzerDP17},
cites = {0},
citedby = {0},
journal = {Online Information Review},
volume = {41},
number = {7},
pages = {905-920},
}