The processing of native advertising compared to banner advertising: an eye-tracking experiment

Freya De Keyzer, Nathalie Dens, Patrick De Pelsmacker. The processing of native advertising compared to banner advertising: an eye-tracking experiment. Electronic Commerce Research, 23(3):1921-1940, September 2023. [doi]

Authors

Freya De Keyzer

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Nathalie Dens

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Patrick De Pelsmacker

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