Mobile Salesforce Automation: A Study of the Acceptance and Use by Grocery Retailers

Ewe Leong Khoo, Blooma John, Rosetta Romano, Jennifer Loh. Mobile Salesforce Automation: A Study of the Acceptance and Use by Grocery Retailers. In Sujeet Kumar Sharma, Yogesh K. Dwivedi, Bhimaraya A. Metri, Banita Lal, Amany R. Elbanna, editors, Transfer, Diffusion and Adoption of Next-Generation Digital Technologies - IFIP WG 8.6 International Working Conference on Transfer and Diffusion of IT, TDIT 2023, Nagpur, India, December 15-16, 2023, Proceedings, Part III. Volume 699 of IFIP Advances in Information and Communication Technology, pages 357-364, Springer, 2022. [doi]

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