The marketing strategy for successful product development performance in Iranian nanotechnology-based enterprises

Naser Khosravi, Mohsen Sadeghi. The marketing strategy for successful product development performance in Iranian nanotechnology-based enterprises. In 2014 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2014, Selangor Darul Ehsan, Malaysia, December 9-12, 2014. pages 270-274, IEEE, 2014. [doi]

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