Jeffrey Y. Kim, Jonathan P. Allen, Elan Lee. Alternate reality gaming. Communications of the ACM, 51(2):36-42, 2008. [doi]
@article{KimAL08:1, title = {Alternate reality gaming}, author = {Jeffrey Y. Kim and Jonathan P. Allen and Elan Lee}, year = {2008}, doi = {10.1145/1314215.1340912}, url = {http://doi.acm.org/10.1145/1314215.1340912}, researchr = {https://researchr.org/publication/KimAL08%3A1}, cites = {0}, citedby = {0}, journal = {Communications of the ACM}, volume = {51}, number = {2}, pages = {36-42}, }