Eun-Jinkoh Kim, Byungtae Lee. Economics of CRM. In The Seventh Pacific Asia Conference on Information Systems, PACIS 2003, Adelaide, Australia, July 10-13, 2003. pages 31, AISeL, 2003. [doi]
@inproceedings{KimL03-1,
title = {Economics of CRM},
author = {Eun-Jinkoh Kim and Byungtae Lee},
year = {2003},
url = {http://aisel.aisnet.org/pacis2003/31},
researchr = {https://researchr.org/publication/KimL03-1},
cites = {0},
citedby = {0},
pages = {31},
booktitle = {The Seventh Pacific Asia Conference on Information Systems, PACIS 2003, Adelaide, Australia, July 10-13, 2003},
publisher = {AISeL},
}