Sung Kim, Shaila Miranda. Seeds of Change: Substance and Influence in Brand Communities. In Dennis F. Galletta, Ting-Peng Liang, editors, Proceedings of the International Conference on Information Systems, ICIS 2011, Shanghai, China, December 4-7, 2011. Association for Information Systems, 2011. [doi]
@inproceedings{KimM11a, title = {Seeds of Change: Substance and Influence in Brand Communities}, author = {Sung Kim and Shaila Miranda}, year = {2011}, url = {http://aisel.aisnet.org/icis2011/proceedings/humanbehavior/30}, researchr = {https://researchr.org/publication/KimM11a}, cites = {0}, citedby = {0}, booktitle = {Proceedings of the International Conference on Information Systems, ICIS 2011, Shanghai, China, December 4-7, 2011}, editor = {Dennis F. Galletta and Ting-Peng Liang}, publisher = {Association for Information Systems}, isbn = {978-0-615-55907-0}, }