Random effects model for estimating effectiveness of advertising in online marketplaces

Cookhwan Kim, Sungsik Park, Yongseok Chang, Woojin Chang. Random effects model for estimating effectiveness of advertising in online marketplaces. Expert Syst. Appl., 38(8):9867-9878, 2011. [doi]

Authors

Cookhwan Kim

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Sungsik Park

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Yongseok Chang

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Woojin Chang

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