A Comparison of Algorithms for TV Ad Targeting

Brendan Kitts, Dyng Au. A Comparison of Algorithms for TV Ad Targeting. In Zhi-Hua Zhou, Wei Wang, Ravi Kumar, Hannu Toivonen, Jian Pei, Joshua Zhexue Huang, Xindong Wu, editors, 2014 IEEE International Conference on Data Mining Workshops, ICDM Workshops 2014, Shenzhen, China, December 14, 2014. pages 296-305, IEEE, 2014. [doi]

@inproceedings{KittsA14,
  title = {A Comparison of Algorithms for TV Ad Targeting},
  author = {Brendan Kitts and Dyng Au},
  year = {2014},
  doi = {10.1109/ICDMW.2014.180},
  url = {http://dx.doi.org/10.1109/ICDMW.2014.180},
  researchr = {https://researchr.org/publication/KittsA14},
  cites = {0},
  citedby = {0},
  pages = {296-305},
  booktitle = {2014 IEEE International Conference on Data Mining Workshops, ICDM Workshops 2014, Shenzhen, China, December 14, 2014},
  editor = {Zhi-Hua Zhou and Wei Wang and Ravi Kumar and Hannu Toivonen and Jian Pei and Joshua Zhexue Huang and Xindong Wu},
  publisher = {IEEE},
  isbn = {978-1-4799-4274-9},
}