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B2B vs. B2C: A Comparison of e-Business Strategies among SMEs

Helen A. Klein, Nancy M. Levenburg, Simha R. Magal. B2B vs. B2C: A Comparison of e-Business Strategies among SMEs. In Guillermo Rodríguez-Abitia, Ignacio Ania B., editors, Connecting the Americas. 12th Americas Conference on Information Systems, AMCIS 2006, Acapulco, México, August 4-6, 2006. pages 234, Association for Information Systems, 2006. [doi]

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Helen A. Klein

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Nancy M. Levenburg

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Simha R. Magal

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