Customer Lifetime Network Value

Julia Klier, Mathias Klier, Florian Probst, Lea Thiel. Customer Lifetime Network Value. In Michael D. Myers, Detmar W. Straub, editors, Proceedings of the International Conference on Information Systems - Building a Better World through Information Systems, ICIS 2014, Auckland, New Zealand, December 14-17, 2014. Association for Information Systems, 2014. [doi]

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