Ron Kohavi, Roger Longbotham. Online Experiments: Lessons Learned. IEEE Computer, 40(9):103-105, 2007. [doi]
@article{KohaviL07,
title = {Online Experiments: Lessons Learned},
author = {Ron Kohavi and Roger Longbotham},
year = {2007},
doi = {10.1109/MC.2007.328},
url = {http://doi.ieeecomputersociety.org/10.1109/MC.2007.328},
researchr = {https://researchr.org/publication/KohaviL07},
cites = {0},
citedby = {0},
journal = {IEEE Computer},
volume = {40},
number = {9},
pages = {103-105},
}