Ron Kohavi, Roger Longbotham, Dan Sommerfield, Randal M. Henne. Controlled experiments on the web: survey and practical guide. Data Min. Knowl. Discov., 18(1):140-181, 2009. [doi]
@article{KohaviLSH09,
title = {Controlled experiments on the web: survey and practical guide},
author = {Ron Kohavi and Roger Longbotham and Dan Sommerfield and Randal M. Henne},
year = {2009},
doi = {10.1007/s10618-008-0114-1},
url = {http://dx.doi.org/10.1007/s10618-008-0114-1},
tags = {survey},
researchr = {https://researchr.org/publication/KohaviLSH09},
cites = {0},
citedby = {0},
journal = {Data Min. Knowl. Discov.},
volume = {18},
number = {1},
pages = {140-181},
}