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MOBA as a Stage: Explaining Purchase Behavior through different Strategies of Self-Presentation

Bastian Kordyaka, Marius Müller 0001, Björn Niehaves. MOBA as a Stage: Explaining Purchase Behavior through different Strategies of Self-Presentation. In Ben A. M. Schouten, Panos Markopoulos, Zachary O. Toups, Paul A. Cairns, Tilde Bekker, editors, Extended Abstracts Publication of the Annual Symposium on Computer-Human Interaction in Play, CHI PLAY 2017, Amsterdam, Netherlands, October 15 - 18, 2017. pages 543-550, ACM, 2017. [doi]

Authors

Bastian Kordyaka

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Marius Müller 0001

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Björn Niehaves

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