Brand image and brand dilution in the fashion industry

Peter M. Kort, Jonathan P. Caulkins, Richard F. Hartl, Gustav Feichtinger. Brand image and brand dilution in the fashion industry. Automatica, 42(8):1363-1370, 2006. [doi]

Authors

Peter M. Kort

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Jonathan P. Caulkins

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Richard F. Hartl

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Gustav Feichtinger

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