Luke Kowalski, Carola Thompson, Tom Chi, Darren Mc Cormick, Omar Vasnaik, Peter Heller. What would you do with a 1 million dollar user experience marketing budget?: internal vs. external user experience evangelism. In Mary Czerwinski, Arnold M. Lund, Desney S. Tan, editors, Extended Abstracts Proceedings of the 2008 Conference on Human Factors in Computing Systems, CHI 2008, Florence, Italy, April 5-10, 2008. pages 2249-2252, ACM, 2008. [doi]
@inproceedings{KowalskiTCCVH08,
title = {What would you do with a 1 million dollar user experience marketing budget?: internal vs. external user experience evangelism},
author = {Luke Kowalski and Carola Thompson and Tom Chi and Darren Mc Cormick and Omar Vasnaik and Peter Heller},
year = {2008},
doi = {10.1145/1358628.1358661},
url = {http://doi.acm.org/10.1145/1358628.1358661},
researchr = {https://researchr.org/publication/KowalskiTCCVH08},
cites = {0},
citedby = {0},
pages = {2249-2252},
booktitle = {Extended Abstracts Proceedings of the 2008 Conference on Human Factors in Computing Systems, CHI 2008, Florence, Italy, April 5-10, 2008},
editor = {Mary Czerwinski and Arnold M. Lund and Desney S. Tan},
publisher = {ACM},
}