Winners, Losers, and Facebook: The Role of Social Logins in the Online Advertising Ecosystem

Jan Krämer, Daniel Schnurr, Michael Wohlfarth. Winners, Losers, and Facebook: The Role of Social Logins in the Online Advertising Ecosystem. Management Science, 65(4):1678-1699, 2019. [doi]

Authors

Jan Krämer

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Daniel Schnurr

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Michael Wohlfarth

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