"Deal of the Day" Platforms: What Drives Consumer Loyalty?

Hanna Krasnova, Natasha F. Veltri, Klaus Spengler, Oliver Günther. "Deal of the Day" Platforms: What Drives Consumer Loyalty?. Business & Information Systems Engineering, 5(3):165-177, 2013. [doi]

Authors

Hanna Krasnova

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Natasha F. Veltri

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Klaus Spengler

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Oliver Günther

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