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Ssetting The Research Agenda For Store Atmosphere Studies In virtual Reality Retailing: An Interdisciplinary Approach

Ioannis G. Krasonikolakis, Adam P. Vrechopoulos. Ssetting The Research Agenda For Store Atmosphere Studies In virtual Reality Retailing: An Interdisciplinary Approach. In Angeliki Poulymenakou, Nancy Pouloudi, Katerina Pramatari, editors, The 4th Mediterranean Conference on Information Systems, MCIS 2009, Athens University of Economics and Business, AUEB, Athens, Greece, 25-27 September 2009. pages 115, Athens University of Economics and Business / AISeL, 2009. [doi]

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Ioannis G. Krasonikolakis

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Adam P. Vrechopoulos

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