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Factors Driving Mobile App Users to Pay for Freemium Services

Yi-Cheng Ku, Yi-An Lin, Zhijun Yan. Factors Driving Mobile App Users to Pay for Freemium Services. In Rose Alinda Alias, Pan Shan Ling, Shamshul Bahri, Patrick Finnegan, Choon-Ling Sia, editors, 21st Pacific Asia Conference on Information Systems, PACIS 2017, Langkawi, Malaysia, July 16-20, 2017. pages 254, 2017. [doi]

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Yi-Cheng Ku

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Yi-An Lin

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Zhijun Yan

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