Comparing the Effects of Usability on Customer Conversion and Retention at E-Commerce Websites

Huei Huang Kuan, Gee-Woo Bock, Vichita Vathanophas. Comparing the Effects of Usability on Customer Conversion and Retention at E-Commerce Websites. In 38th Hawaii International Conference on System Sciences (HICSS-38 2005), CD-ROM / Abstracts Proceedings, 3-6 January 2005, Big Island, HI, USA. IEEE Computer Society, 2005. [doi]

Authors

Huei Huang Kuan

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Gee-Woo Bock

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Vichita Vathanophas

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