An Empirical Investigation of Factors Determining Actual Usage of Entertainment Streaming Apps in India

Vishal Kulshrestha, Kokil Jain, Isha Sharma. An Empirical Investigation of Factors Determining Actual Usage of Entertainment Streaming Apps in India. IJBIR, 12(2):1-22, 2021. [doi]

@article{KulshresthaJS21,
  title = {An Empirical Investigation of Factors Determining Actual Usage of Entertainment Streaming Apps in India},
  author = {Vishal Kulshrestha and Kokil Jain and Isha Sharma},
  year = {2021},
  doi = {10.4018/ijbir.20210701.oa2},
  url = {https://doi.org/10.4018/ijbir.20210701.oa2},
  researchr = {https://researchr.org/publication/KulshresthaJS21},
  cites = {0},
  citedby = {0},
  journal = {IJBIR},
  volume = {12},
  number = {2},
  pages = {1-22},
}