Rajeev Kumar. Individual Incentive Based Reward Policy for an Ad Exchange to Mitigate the Threat of Ad Blocking. IJISSC, 9(3):23-35, 2018. [doi]
@article{Kumar18-21, title = {Individual Incentive Based Reward Policy for an Ad Exchange to Mitigate the Threat of Ad Blocking}, author = {Rajeev Kumar}, year = {2018}, doi = {10.4018/IJISSC.2018070102}, url = {https://doi.org/10.4018/IJISSC.2018070102}, researchr = {https://researchr.org/publication/Kumar18-21}, cites = {0}, citedby = {0}, journal = {IJISSC}, volume = {9}, number = {3}, pages = {23-35}, }