Para-social Presence: A Re-conceptualization of Social Presence to Capture the Relationship between a Web Site and Her Visitors

Nanda Kumar, Izak Benbasat. Para-social Presence: A Re-conceptualization of Social Presence to Capture the Relationship between a Web Site and Her Visitors. In HICSS. pages 13, 2002. [doi]

Authors

Nanda Kumar

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Izak Benbasat

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