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Nagendra Kumar, Yash Chandarana, Konjengbam Anand, Manish Singh. Using Social Media for Word-of-Mouth Marketing. In Ladjel Bellatreche, Sharma Chakravarthy, editors, Big Data Analytics and Knowledge Discovery - 19th International Conference, DaWaK 2017, Lyon, France, August 28-31, 2017, Proceedings. Volume 10440 of Lecture Notes in Computer Science, pages 391-406, Springer, 2017. [doi]

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