Anuj Kumar, Amit Mehra, Subodha Kumar. Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer. Information Systems Research, 30(1):319-338, 2019. [doi]
@article{KumarMK19-1,
title = {Why Do Stores Drive Online Sales? Evidence of Underlying Mechanisms from a Multichannel Retailer},
author = {Anuj Kumar and Amit Mehra and Subodha Kumar},
year = {2019},
doi = {10.1287/isre.2018.0814},
url = {https://doi.org/10.1287/isre.2018.0814},
researchr = {https://researchr.org/publication/KumarMK19-1},
cites = {0},
citedby = {0},
journal = {Information Systems Research},
volume = {30},
number = {1},
pages = {319-338},
}