Harish Kumar, Philipp A. Rauschnabel, Madhushree N. Agarwal, Rajesh Kumar Singh, Ritu Srivastava. Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing. Information & Management, 61(2):103910, March 2024. [doi]
@article{KumarRASS24,
title = {Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on retailing},
author = {Harish Kumar and Philipp A. Rauschnabel and Madhushree N. Agarwal and Rajesh Kumar Singh and Ritu Srivastava},
year = {2024},
month = {March},
doi = {10.1016/j.im.2023.103910},
url = {https://doi.org/10.1016/j.im.2023.103910},
researchr = {https://researchr.org/publication/KumarRASS24},
cites = {0},
citedby = {0},
journal = {Information & Management},
volume = {61},
number = {2},
pages = {103910},
}