Subodha Kumar, Jaya Singhal, Kalyan Singhal. A Programmed Method for Generating New Product Ideas from an Existing Product Line. Decision Sciences, 53(4):771-776, 2022. [doi]
@article{KumarSS22-4,
title = {A Programmed Method for Generating New Product Ideas from an Existing Product Line},
author = {Subodha Kumar and Jaya Singhal and Kalyan Singhal},
year = {2022},
doi = {10.1111/deci.12492},
url = {https://doi.org/10.1111/deci.12492},
researchr = {https://researchr.org/publication/KumarSS22-4},
cites = {0},
citedby = {0},
journal = {Decision Sciences},
volume = {53},
number = {4},
pages = {771-776},
}