Anuj Kumar, Yinliang (Ricky) Tan. The Demand Effects of Joint Product Advertising in Online Videos. Management Science, 61(8):1921-1937, 2015. [doi]
@article{KumarT15-1,
title = {The Demand Effects of Joint Product Advertising in Online Videos},
author = {Anuj Kumar and Yinliang (Ricky) Tan},
year = {2015},
doi = {10.1287/mnsc.2014.2086},
url = {http://dx.doi.org/10.1287/mnsc.2014.2086},
researchr = {https://researchr.org/publication/KumarT15-1},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {61},
number = {8},
pages = {1921-1937},
}