Katrine Kunst, Ravi Vatrapu. Understanding electronic word of behavior: conceptualization of the observable digital traces of consumers' behaviors. Electronic Markets, 29(3):323-336, 2019. [doi]
@article{KunstV19,
title = {Understanding electronic word of behavior: conceptualization of the observable digital traces of consumers' behaviors},
author = {Katrine Kunst and Ravi Vatrapu},
year = {2019},
doi = {10.1007/s12525-018-0301-x},
url = {https://doi.org/10.1007/s12525-018-0301-x},
researchr = {https://researchr.org/publication/KunstV19},
cites = {0},
citedby = {0},
journal = {Electronic Markets},
volume = {29},
number = {3},
pages = {323-336},
}