The advertising communication effectiveness of using netizen language code-switching in Facebook ads

Ying-Feng Kuo 0001, Jian-Ren Hou, Yun-Hsi Hsieh. The advertising communication effectiveness of using netizen language code-switching in Facebook ads. Internet Research, 31(5):1940-1962, 2021. [doi]

Authors

Ying-Feng Kuo 0001

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Jian-Ren Hou

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Yun-Hsi Hsieh

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