Ying-Feng Kuo, Li-Te Liu. The Effects of Framing and Cause-Related Marketing on Crowdfunding Sponsors' Intentions: A model Development. In Shyue-Liang Leon Wang, Yu-Hui Tao, Liming Chen, Chung-Nan Lee, editors, Proceedings of the 12th International Conference on Advances in Mobile Computing and Multimedia, Kaohsiung, Taiwan, December 8-10, 2014. pages 439-443, ACM, 2014. [doi]
@inproceedings{KuoL14-1,
title = {The Effects of Framing and Cause-Related Marketing on Crowdfunding Sponsors' Intentions: A model Development},
author = {Ying-Feng Kuo and Li-Te Liu},
year = {2014},
doi = {10.1145/2684103.2684170},
url = {http://doi.acm.org/10.1145/2684103.2684170},
researchr = {https://researchr.org/publication/KuoL14-1},
cites = {0},
citedby = {0},
pages = {439-443},
booktitle = {Proceedings of the 12th International Conference on Advances in Mobile Computing and Multimedia, Kaohsiung, Taiwan, December 8-10, 2014},
editor = {Shyue-Liang Leon Wang and Yu-Hui Tao and Liming Chen and Chung-Nan Lee},
publisher = {ACM},
isbn = {978-1-4503-3008-4},
}