Enhancing Customer Experience and Sales Performance in a Retail Store Using Association Rule Mining and Market Basket Analysis - researchr publication authors

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Helen Josephine V. L, Dhivya Rajan. Enhancing Customer Experience and Sales Performance in a Retail Store Using Association Rule Mining and Market Basket Analysis. In 14th International Conference on Computing Communication and Networking Technologies, ICCCNT 2023, Delhi, India, July 6-8, 2023. pages 1-5, IEEE, 2023. [doi]

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