Yee-Lin Lai, Kevin K. Y. Kuan, Kai Lung Hui, Na Liu. The Effects of Moving Animation on Recall, Hedonic and Utilitarian Perceptions, and Attitude. IEEE Trans. Engineering Management, 56(3):468-477, 2009. [doi]
@article{LaiKHL09,
title = {The Effects of Moving Animation on Recall, Hedonic and Utilitarian Perceptions, and Attitude},
author = {Yee-Lin Lai and Kevin K. Y. Kuan and Kai Lung Hui and Na Liu},
year = {2009},
doi = {10.1109/TEM.2009.2023454},
url = {http://dx.doi.org/10.1109/TEM.2009.2023454},
researchr = {https://researchr.org/publication/LaiKHL09},
cites = {0},
citedby = {0},
journal = {IEEE Trans. Engineering Management},
volume = {56},
number = {3},
pages = {468-477},
}