Perceived Risk Triggers the Effects of Trace-Back Information on Consumer Trust

Tri Khai Lam, Jon Heales, Nicole Hartley. Perceived Risk Triggers the Effects of Trace-Back Information on Consumer Trust. In Gordan Davis, Sue Brown 0001, Mani R. Subramani, Gove N. Allen, K. D. Joshi 0001, Kevin P. Scheibe, editors, 28th Americas Conference on Information Systems, AMCIS 2022, Minneapolis, MN, USA, August 10-14, 2022. Association for Information Systems, 2022. [doi]

Authors

Tri Khai Lam

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Jon Heales

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Nicole Hartley

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