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Can comments and dialogues make sense? The effect of two-way interactions on sales and followers in live streaming commerce

Xiaoping Lang, Sheng Lin, Xiangyang Ma, Tieshan Li. Can comments and dialogues make sense? The effect of two-way interactions on sales and followers in live streaming commerce. Decision Support Systems, 193:114451, 2025. [doi]

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Xiaoping Lang

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Sheng Lin

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Xiangyang Ma

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Tieshan Li

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