Bang for the Buck: Gain-Loss Ratio as a Driver of Judgment and Choice

Bart de Langhe, Stefano Puntoni. Bang for the Buck: Gain-Loss Ratio as a Driver of Judgment and Choice. Management Science, 61(5):1137-1163, 2015. [doi]

Authors

Bart de Langhe

This author has not been identified. Look up 'Bart de Langhe' in Google

Stefano Puntoni

This author has not been identified. Look up 'Stefano Puntoni' in Google