Reduced prefrontal and temporal processing and recall of high "sensation value" ads - researchr publication authors

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Daniel D. Langleben, James Loughead, Kosha Ruparel, Jonathan G. Hakun, Samantha Busch-Winokur, Matthew B. Holloway, Andrew A. Strasser, Joseph N. Cappella, Caryn Lerman. Reduced prefrontal and temporal processing and recall of high "sensation value" ads. NeuroImage, 46(1):219-225, 2009. [doi]

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