Banking behaviour after the lifecycle event of moving in together : An exploratory study of the role of marketing investments

Bart Larivière, Dirk Van den Poel. Banking behaviour after the lifecycle event of moving in together : An exploratory study of the role of marketing investments. European Journal of Operational Research, 183(1):345-369, 2007. [doi]

Authors

Bart Larivière

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Dirk Van den Poel

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