Ya-Ching Lee. Comparing factors affecting attitudes toward LBA and SoLoMo advertising. Inf. Syst. E-Business Management, 16(2):357-381, 2018. [doi]
@article{Lee18-72,
title = {Comparing factors affecting attitudes toward LBA and SoLoMo advertising},
author = {Ya-Ching Lee},
year = {2018},
doi = {10.1007/s10257-017-0364-9},
url = {https://doi.org/10.1007/s10257-017-0364-9},
researchr = {https://researchr.org/publication/Lee18-72},
cites = {0},
citedby = {0},
journal = {Inf. Syst. E-Business Management},
volume = {16},
number = {2},
pages = {357-381},
}